![](https://static.youtibao.com/asksite/comm/h5/images/m_q_title.png)
The () sales volume is the volume of sales that actually will earn business the most profit.
A.practical
B.professional
C.profitable
![](https://static.youtibao.com/asksite/comm/h5/images/solist_ts.png)
A.practical
B.professional
C.profitable
A.Weekly Accum. Sales Overall
B.Weekly Accum. Sales Amount
C.Weekly Accum. Sales
D.Weekly Accum. Sales Volume
A.optimism
B.endeavor
C.attitude
D.deliberation
A. Thank you very much about it.
B. It doesn’t matter too much.
C. It’s true. I’m sorry about that.
of selling cars to the public which takes advantage of the greater freedom given to independent car distributors to
market cars more aggressively within the European Union. This reduces the traditional control and interference of the
automobile manufacturers, some of whom own their distributors. He has opened a number of showrooms in the
London region and by 2004 Auto Direct had 20 outlets in and around London. The concept is deceptively simple;
Mark buys cars from wherever he can source them most cheaply and has access to all of the leading volume car
models. He then concentrates on selling the cars to the public, leaving servicing and repair work to other specialist
garages. He offers a classic high volume/low margin business model.
Mark now wants to develop this business model onto a national and eventually an international basis. His immediate
plans are to grow the number of outlets by 50% each year for the next three years. Such growth will place
considerable strain on the existing organisation and staff. Each showroom has its own management team, sales
personnel and administration. Currently the 20 showrooms are grouped into a Northern and Southern Sales Division
with a small head office team for each division. Auto Direct now employs 250 people.
Mark now needs to communicate the next three-year phase of the company’s ambitious growth plans to staff and is
anxious to get an understanding of staff attitudes towards the company and its growth plans. He is aware that you
are a consultant used to advising firms on the changes associated with rapid growth and the way to generate positive
staff attitudes to change.
Required:
(a) Using appropriate strategies for managing change provide Mark with a brief report on how he can best create
a positive staff response to the proposed growth plans. (12 marks)
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
Callisto Retail (Callisto) is an on-line reseller of local craft products related to the historic culture of the country of Callistan. The business started ten years ago as a hobby of two brothers, Jeff and George. The brothers produced humorous, short video clips about Callistan which were posted on their website and became highly popular. They decided to use the website to try to sell Callistan merchandise and good initial sales made them believe that they had a viable business idea.
Callisto has gone from strength to strength and now boasts sales of $120m per annum, selling anything related to Callistan. Callisto is still very much the brothers’ family business. They have gathered around themselves a number of strategic partners into what Jeff describes as a virtual company. Callisto has the core functions of video clip production, finance and supplier relationship management. The rest of the functions of the organisation (warehousing, delivery and website development) are outsourced to strategic partners.
The brothers work from their family home in the rural North of Callistan while other Callisto employees work from their homes in the surrounding villages and towns. These employees are involved in video editing, system maintenance, handling customer complaints and communication with suppliers and outsourcers regarding inventory. The employees log in to Callisto’s systems via the national internet infrastructure. The outsourced functions are handled by multinational companies of good reputation who are based around the world. The brothers have always been fascinated by information technology and so they depend on email and electronic data interchange to communicate with their product suppliers and outsourcing partners.
Recently, there have been emails from regular customers of the Callisto website complaining about slow or non-delivery of orders that they have placed. George has commented that this represents a major threat to Callisto as the company operates on small profit margins, relying on volume to drive the business. He believes that sales growth will drive the profitability of the business due to its cost structure.
Jeff handles the management of outsourcing and has been reviewing the contracts that exist between Callisto and its strategic partner for warehousing and delivery, RLR Logistics. The current contract for warehousing and delivery is due for renewal in two months and currently, has the following service level agreements (SLAs):
1. RLR agree to receive and hold inventory from Callisto’s product suppliers.
2. RLR agree to hold 14 days inventory of Callisto’s products.
3. RLR agree to despatch from their warehouse any order passed from Callisto within three working days, inventory allowing.
4. RLR agree to deliver to customers anywhere in Callistan within two days of despatch.
Breaches in these SLAs incur financial penalties on a sliding scale depending on the number and severity of the problems. Each party to the contract collects their own data on performance and this has led to disagreements in the past over whether service levels have been achieved although no penalties have been triggered to date. The most common disagreement arises over inventory levels held by RLR with RLR claiming that it cannot be expected to deliver products that are late in arriving to inventory due to the product suppliers’ production and delivery issues.
Required:
Assess the difficulties of performance measurement and performance management in complex business structures such as Callisto, especially in respect of the performance of their employees and strategic partners.
"I guess it helps,' she says wryly(表情冷漠地)."You know, you go home and you try on a new mascara, and I guess a male CEO can't do that." She's joking, of course, but there's some truth to what she says.
Glamorous, poised and always impeccably (无瑕疵的) dressed, Jung knows what women want and how to sell it to them.That’s what has made her one of the most successful CEOs----male or female----in recent years.And that’s what placed her at number four in the ranking of the 50 Most Powerful Women in Business, an annual survey by “Fortune.” The top on the list is Carly Fiorina, chairman and CEO of Hewlett-Pachard Company, a US computer hardware company.The oldest child of Chinese immigrants, Junggrew up speaking both English and Mandarin Chinese.She received a BA in English literature from Princeton University in 1979.After graduation, Jung joined themanagement trainee program at Bloomingdale’s (a world-renowned department store).She later joined I.Magnin (the premiere retail (零售) house in the US), in San Francisco, becoming senior vice president and general merchandise manager.In 1993 Jung became a consultant (顾问) for Avon, famous for selling beauty products door to door through sales representatives known as “Avon Ladies”.When Jung, now 43, took over Avon in November 1999, the company was in deep trouble.During the greatest economic boom in history, its stock was crumbling (崩溃).As fewer women wanted to go out onto the streets selling Avon products, its sales decreased.But Jung surprised a lot of people.Over the past 20 months she has overhauled (检查) nearly everything about the way Avon does business: How it advertises, manufactures, packages, and even how it sells its products.Most surprising, she has done it not by abandoning the seemingly outdated Avon Lady, but by reviving (使再流行) her.Under Jung, more Avon Ladies are signing up than ever before.6 Since Jung joined Avon, sales have risen by 30 per cent, profits by 40 per cent and the stock price has dramatically improved.And now, Avon is the second largest firm in the US headed by a woman, after Hewlett-Packard.
1.What is the truth to what Andrea Jung said?
A.A male CEO has not the ability to try on a new mascara.
B.A female CEO has to be more careful about her appearance.
C.A female CEO has to try on a new mascara each day.
D.When at home, a female CEO always tries on a new mascara
2.Which one is not true, according to the context?
A.The chairman and CEO of Hewlett-Pachard Company is a woman.
B.It seems that "Fortune" is the name of a magazine.
C.Andrea Jung is the chairman and CEO of a IB computer hardware company.
D.Avon is a beauty products company
3.What did Jung do after she graduated from Princeton University?
A.She became a trainer at Bloomingdale's.
B.She became a member of an American retail house.
C.She became president of an American retail house.
D.She became general manager of Bloomingdale's
4.What happened to Avon before Jung became CEO?
A.The stock price of Avon was Killing.
B.The sales volume increased dramatically.
C.Avon hired more women to sell its beauty products.
D.The stock price of Avon was rising
5.What measure did Jung take to make Avon a profit-making company?
A.She gave up Avon Lady that is no longer popular.
B.She did much research and obtained much information.
C.She employed more women as Avon Ladies
D.Both B) and C)
A.可以通过创建volume的快照而代替volume备份
B. volume快照只能在卷没有被挂载到实例前创建
C. volume的快照会随着volume的删除一起被删掉
D. 可以基于现有的volume快照生成新的volume
A.Volume、Velocity、Variety、Veracity
B.Valid、Velocity、Variety、Veracity
C.Volume、Valid、Variety、Veracity
D.Volume、Velocity、Variety、Valid