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He advanced a design to ________ the product.

A.advertise

B.advertisement

C.advertising

D.advertiser

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更多“He advanced a design to ______…”相关的问题
第1题
3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, priva
tely owned family

business specialising in the design and manufacture of precision engineering products. Its customers are major

industrial customers in the aerospace, automotive and chemical industries, many of which are globally recognised

companies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. The

strength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which has

tangible recognition in its gaining prestigious international awards for product and process innovation and quality

performance. Lawson Engineering is a company name well known in its chosen international markets. Its reputation

has been enhanced by the awarding of a significant number of worldwide patents for the highly innovative products

it has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staff

development and investing in significant research and development.

Its products command premium prices and are key to the superior performance of its customers’ products. Lawson

Engineering has also established long-term relationships with its main suppliers, particularly those making the exotic

materials built into their advanced products. Such relationships are crucial in research and development projects,

some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of the

company, always willing to take on the complex engineering challenges presented by his demanding customers.

Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities are

inadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,

purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, Lawson

Engineering’s performance against traditional financial measures has been relatively modest and unlikely to impress

the financial backers Joe wants to provide the necessary long-term capital.

Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. He

understands that you, as a strategy consultant, can advise him on the best way to show that his business should be

judged on the complete range of assets it possesses.

Required:

(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangible

resources and related capabilities should be taken into account when assessing Lawson Engineering’s case

for financial support. (12 marks)

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第2题
听力原文:Ten years ago a small boy fell off his bicycle because he wanted to look behind.

听力原文: Ten years ago a small boy fell off his bicycle because he wanted to look behind. This gave Billy Morgan, a British businessman, a new idea. He designed a bicycle helmet with a built-in minor.

Mr. Morgan launched the product six months ago, and it now has sales of 27,000 and sells in twelve countries from Korea to Finland. The target for the second year is for sales of nearly 1 million pounds.

But it wasn't easy for Mr. Morgan to become successful. He had problems when he tried to interest UK manufacturers in making the helmet. It cost Mr. Morgan 1 million pounds of his own money to develop the helmet for the mass market.

Mr. Morgan found a helmet-maker in France. He worked with French consultants to make the design better for mass production, and spent £ 450,000 on preparing the French plant to make the helmet.

Now he plans to do more research and development. He wants to manufacture other designs of rearview helmets for motorcycling, skiing and horse-riding.

(34)

A.A product launch that didn't succeed.

B.A new idea that became a commercial success.

C.A manufacturing problem.

D.A new design of the bicycle helmet.

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第3题
My husband Christopher was once a financial planner. Even though he couldn't balance our b
udget,his clients trusted him completely and he made them feel secure. In exchange they paid him very well. We had a nice life then. At that time,my yoga studio(瑜伽馆)was just starting to make a profit,and I had recently decorated it. At last,I was in control of my working life and poured my heart and soul into making it succeed.

When we first met,I fell hard for Christopher right away. although I wouldn't call it love. I'd never been with a man who was prettier than I was,but after a while I got used to this. and it didn't bother me so much. I was recovering from a broken heart and needed something to help me move on. If it wasn't love,it was good enough,and when he asked me to marry him I jumped at the chance. knowing that it might be my last.

Things started out so well. I was working steadily and Christopher was patiently climbing up the ladder in his department. Then,without any warning,one gray winter afternoon in year five,he just upped and left his desk at the bank,handed in his resignation,and came home and told me he wanted to start an interior design business.

He has always loved mixing and matching,and has a real eye for color,texture,and shape,but the idea of turning a hobby into a business wasn't something we had ever discussed. I thought the stress of his job was becoming too much and perhaps he would take a few months off over the spring and summer to relax and get the idea out of his system. I didn't believe he could be serious. But once he had a few clients,he began to draw up plans,ordering catalogues and turning our empty workshop into a kind of makeshift studio with all of his sketches pinned to the wall. After spending a lot of time and money on all of this preparation,and really doing quite a nice job of it,he called each client in turn and apologized,saying he wouldn't be able to design their living spaces after all.

As a financial planner,Christopher______.

A.paid his clients very well

B.was trusted by his clients

C.was making his yoga studio profitable

D.could make his family's budget balanced

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第4题
In January 2009, Amy started a business as an independent website designer.To give her a s

In January 2009, Amy started a business as an independent website designer.

To give her a start in her career, her brother Ben, who ran a retail business, said he would give her £1,000 if she updated his business website. At the same time, her friend Che asked her to do work for his business, also for a set fee of £1,000.

However, by the time Amy had completed the two projects her design business had become a huge success and she had lots of other clients. When Ben and Che discovered how successful Amy’s business had become they both felt that they should not be asked to pay for the work they had commissioned.

Ben said he would not pay anything as he had only offered the work to help his sister out. Che said he would not pay anything either, on the basis that he had only given her work to do on the basis of their friendship.

Required:

Advise Amy as to whether she can insist on Ben and Che paying the full amounts of their initial promises.

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第5题
Some people hate everything that is modern. They cannot imagine how anyone can really like
modern music; they find it hard to accept the new fashions in clothing; they think that all modern painting is ugly; and they seldom have a good word for the new buildings that are being built everywhere in the world. Such people look for perfection in everything, and they take their standards of perfection from the past. They are usually impatient with anyone who is brave enough to experiment with new or to express himself or the age in materials original ways.

It is, of course, true that many artists do not succeed in their work and instead produce works that can only be considered as failures. If the work of art is a painting, the artist’s failure concerns himself alone, but if it is a building, his failure concerns others too, because it may damage the beauty of the whole place. This does sometimes happen, but it is completely untrue to say, as some people do, that modern architecture is nothing. We can’t judge every modern building by the standards of the ancient time, even though we admire the ancient buildings. Technologically, the modern buildings are more advanced. The modern architect knows he should learn from the ancient works, but with his greater resources of knowledge and materials, he will never be content to imitate the past. He is too proud to do that.

Technologically, the modern buildings are more advanced. The sentence means _____.

A.the ancient architects had no technology

B.the modern architects use more advanced technology

C.the modern buildings are advanced because they are completely different from the ancient buildings

D.the modern buildings are more beautiful

Some people hate everything that is modern because _______.A.they are aged

B.they find it hard to accept modern things

C.they take their standards of perfection from the Greek

D.they look at things by the standards of the past

The writer thinks the failure of a building _______.A.means nothing

B.concerns others

C.concerns only the artist

D.concerns all the people in the world

The writer of the passage thinks that ________.A.it is true to say artists fail in their work

B.it is untrue to say artists fail in their work

C.it is true to say some artists fail in their work

D.it is true to say only painters fail in their work

The writer thinks that _________.A.we can’t judge buildings by the ancient standards

B.we can’t judge all the buildings by the ancient standards

C.we can’t judge all the modern buildings by the ancient standards

D.we can’t judge modern buildings

请帮忙给出每个问题的正确答案和分析,谢谢!

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第6题
Although no one is certain why migration occurs, there are several theories. One theory cl
aims that prehistoric birds of the Northern Hemisphere were forced south during the Ice Age. As the glaciers melted, the birds came back to their homelands, spent the summer, and then went south again as the ice advanced in winter. In time, the migration became a habit in spite of the disappearance of glaciers. Another theory proposes that the ancestral home of all modem birds was the tropics. When the region became overpopulated, many species were crowded north. During the summer, there was plenty of food, but during the winter, scarcity forced them to return to the tropics. A more recent theory suggests a relationship between increasing daylight and the stimulation of certain glands (腺) in the birds' bodies that may prepare them for migration. One scientist has been able to cause midwinter migrations by exposing birds to artificial periods of daylight. He has concluded that changes occur in the bodies of birds due to seasonal changes in the length of daylight.According to one theory, when the glaciers disappeared, birds ______.A.stopped migratingB.continued migratingC.stayed in the northD.migrated south and stayed there

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第7题
How can a single stamp be worth $ 16 800?Any mistake made in the printing of a stamp raise

How can a single stamp be worth $ 16 800?

Any mistake made in the printing of a stamp raises its value to stamp collectors. A mistake on one inexpensive postage stamp has made the stamp worth a million and a half times its original value. The mistake was made more than a hundred years ago in the British colony (殖民地) of Mauritius, a small island in the Indian Ocean. In 1847 an order for stamps was sent to a London printer—Mauritius was to become the fourth country in the world to issue stamps. Before the order was filled and delivered, a ball was planned at Mauritius ' Government House, and stamps were needed to send out the invitations. A local printer was instructed to copy the design for the stamps. He accidentally marked the words " Post Office" instead of " Post Paid" on the several hundred stamps that he printed.

Today there are only twenty-six of these misprinted stamps left—fourteen One-Penny Orange-Reds and twelve Two-Penny Blues. Because of the Two-Penny Blue's rareness and age, collectors have paid as much as $ 16800 for it.

Mauritius is the name of______.

A.an island kingdom

B.a British colony

C.a province of India

D.a London printer

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第8题
In America, every student in his or her second year of high school is required to take a c
lass in driver's education.

The course is divided up into two parts: class time for learning laws and regulations and driving time to practice driving. Each student is required to drive a total of six hours. The students are divided up into groups of four. The students and the instructor go out driving for two hour blocks of time. Thus, each student gets half an hour driving time per outing. Drivers Ed cars are unlike other cars in which they have two sets of brakes, one on the driver's side and one on the other side where the instructor sits. Thus, if the student driver should run into difficulties the instructor can take over.

After a student has passed the driver's education course and reached the appropriate age to drive (this age differs in every state but in most cases the person must be 16 years old), he must take his driver's test. The person must pass all three tests in order to be given a driver's license. If the person does well in his or her driver's education class, he or she will pass the test with flying colors and get a driver's license.

In America, the driver's course mentioned above______.

A.is considered as part of the advanced education

B.is given to anyone wanting to get a driver's license

C.is carried on after students graduate from high school

D.is offered to all the students of Grade 2 in high school

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第9题
In Washington D. C. , 1600 Pennsylvania Avenue is a very special address. It is the addres
s of the White House, the home of the President of the United States.

Originally the White House was gray and was called the Presidential Palace. It was built from 1792 to 1800. At this time, the city of Washington itself was being built. It was to be the nation's new capital city. George Washington, the first President, and Pierre Charles L'Enfant, a French engineer, chose the place for the new city. L'Enfant then planned the city. The President's home was an important part of the plan.

A contest was held to pick a design for the President's home. An architect named James Hoban won. He designed a large three-story house of gray stone.

President Washington never lived in the Presidential Palace. The first President to live there was John Adams, the second President of the United States, and his wife. Mrs. Adams did not really like her new house. In her letters, she often complained about the cold. Fifty fireplaces were not enough to keep the house warm.

In 1812 the United States and Britain went to war. In 1814 the British invaded Washington. They burned many buildings, including the Presidential Palace.

After the war James Hoban, the original architect, partially rebuilt the President's home. To cover the marks of the fire, the building was painted white. Before long it became known as the White House.

The White House is one of the most popular tourist attractions in the United States. Every year more than 1. 5 million visitors go through the five rooms that are open to the public.

The White House was built in Washington______.

A.because a French engineer was invited to design it

B.because President George Washington liked to live in it

C.because the British invaders lived in it in 1812—1814

D.because it was to be the nation's capital city

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第10题
The West begun to take more notice of the East. The fifth volume of an enormous work r
e-assessing the Chinese contribution to science and technology is to be published next year. The first volume, which was published twenty years ago, set the tone for the whole work. In it, evidence was given to show that many inventions which, until then, western historians had claimed for Europe, were made first in. The attempt to rewrite the intellectual history of the world was not received without protest by some reputable historians. However, the evidence that has been presented so far in the first four volumes has persuaded many historians who wereskepticalat first.'s invention of paper, printing, the magnetic compass and gunpowder has never been disputed, but this new history has added advanced bridge design, mechanical clocks, paddle boats and many other inventions to the list.

In the four volumes published so far no attempt has been made to explain why China has not kept up with the West in science and technology in modern times. It is probable that the answer isto be found in the social and economic history of, where a static society under a relatively benevolent regime of scholar-gentry contrasts with the potentially revolutionary and dynamic society of the West at the end of the Middle Ages. In recent years, the Chinese government has been making every effort to catch up with the West again, and there is little doubt that the gap is being reduced year by year. But willavoid the West's mistakes?

76.So far, how many volumes have been published_____

A.Five.

B.Four.

C.Three.

D.None.

77.The first volume was published ___.

A.ten years ago

B.last year

C.five years ago

D.twenty years ago

78.Theunderlinedword “skeptical" means_____

A.doubtful

B.worried

C.sad

D.angry

79.Which of the following is not mentioned in the passage_____

A.Gunpowder.

B.Needle.

C.Paddle boats.

D.Bridge design.

80.The best title for this passage is____.

A.China's Inventions

B.Comparisons Between the East and the West

C.China Is Catching Up

D.Situations in China

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