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The group have now decided to convert their business idea into reality.(b) What elements s

The group have now decided to convert their business idea into reality.

(b) What elements should a marketing plan contain to achieve a successful launch of their restaurant?

(8 marks)

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更多“The group have now decided to …”相关的问题
第1题
Mr. Brown was at the theatre. He had got his ticket at the moment, so he had not been ahle
to choose his seat. He now found that he was in the middle of a group of American la- dies, some of them middle-aged and some of them quite old. They clearly all knew each other well, as before the curtain went up on the play they had come to see, they all talked and joked a lot together.

The lady sitting on Mr. Brown's left, who was about sixty years old, seemed to be the happiest and the most interesting of the American group, and after the first act of the play, she apologized to him for the noisiness of her friends. He answered that he was very glad to see American ladies so really enjoying their visit to England, and so they had a friendly talk. Mr. Brown's neighbour explained what they doing there.

"You know, I have known these ladies all my life," she said. "We all grew up together back in our hometown in the United States. They have all lost their husbands~ and call themselves the Merry Widows. It is a sort of club, you know. They go to a foreign country every summer or two and have a lot of fun. They always go everywhere together. I have wanted to join their club for a long time, but I was not able to become a member until the spring of this year."

The group of American ladies enjoyed the play in a theatre in______.

A.Britain

B.America

C.their club

D.their hometown

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第2题
请根据短文的内容,回答题。 Are You a Successful Leader?(1) Almost nothing we do in this wor

请根据短文的内容,回答题。

Are You a Successful Leader?

(1) Almost nothing we do in this world is done in isolation. At work or at play, you&39;ll find yourself in groups, working with other people: your team at work, a meeting with colleagues, your family, a holiday with friends, a group of students working together, a day out walking in the mountains, a group of neighbors wanting to make changes. It is now recognized that being able to work successfully with other people is one of the major keys to success, partly because we need to do it so often.<br>

(2) In almost every situation where you&39;re in a group, you will need a skilled leader. All groups need leaders and all successful groups have good leaders. Groups without leaders or with weak leaders almost always break down. Members of a leaderless group often begin to feel dissatisfied and frustrated. Time is wasted and the tasks are not achieved. There are often arguments and tensions between people as there is nobody to keep the goals clear. Some personalities dominate and others disappear. Often group members begin not to come to meetings in order to avoid more disharmonies.<br>

(3) Some people are natural leaders. The celebrity chef, Antonio Carluccio says, "true leaders are born and you can spot them in kitchens." They&39;re people who combine toughness,fairness and humor. Although a lot of people agree that there are some natural-born leaders,most people now recognize that leadership can also be taught. Our professional and experienced staff can train almost anyone how to be a successful leader. Good leaders don&39;t make people do things in a bossy, controlling way. You can learn how to involve everyone,encouraging the whole group to work towards a common goal.<br>

(4) Our training courses use activities and techniques to develop a range of qualities which are necessary to be a good leader. Self-confidence is vital for you to overcome your own fears about being a leader. Successful leaders also need to be calm and intelligent. They need to be able to work out good strategies and make sound judgments under pressure. Lastly, and probably most importantly, good leaders need to be sensitive, sociable and be able to get on with a wide range of people. Good leadership is essentially the ability to influence others and good leaders allow all members of the group to contribute.

Paragraph 1__________ 查看材料

A.Most of good leaders are natural-bom.

B.It"s important to have a good leader.

C.People are in groups.

D.These techniques are used to train leaders.

E.Training can make good leaders.

F.A good leader needs a variety of qualities. A good leader needs a variety of qualities.

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第3题
In the United States, a country of immigrants, prejudice and discrimination continue to be
serious problems. There was often tension between each established group of immigrants and each【B1】______group. As each group became more financially successful, and more powerful, they【B2】______full participation in the society. Prejudice and discrimination are part of American history; however, this prejudicial treatment of different groups is nowhere more unjust than with black Americans. Blacks had【B3】______disadvantages. For the most part, they【B4】______the land of opportunity as slaves and they were not free to keep their heritage and cultural traditions. Unlike most European immigrants, blacks did not have the protection of a support group. They could not mix easily with the【B5】______society either because of their skin color. It was difficult for them to adapt to the American culture. Even after they became free people, they still【B6】______discrimination in employment, housing and education. Until the twentieth century, the【B7】______of the black population lived in the southern part of the United States. There was a population shift to the large cities in the North. Prejudice against blacks is often【B8】______the South. In the 1950s and 1960s, blacks fought to gain fair treatment, and they now have legal protection in housing, education and employment. Because their neighborhoods are segregated(隔离), many blacks feel that educational opportunities are not【B9】______for their children. Busing children from one neighborhood to another is one solution to inequality in education. Naturally, all parents want the best possible education for their children. The situation of blacks is better today than it was in the 1950s, but【B10】______tension persists. Time will be the real solution to the problem of race.

【B1】

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第4题
Leisure plays an important part in British life. There are four main reasons for thi
Leisure plays an important part in British life. There are four main reasons for this.

First of all, people spend less time working now than they used to, mostly due to the introduction of new industrial technology. The normal British working week is Monday to Friday, 9:00 a.m. to 5:00 p.m., although some people regularly work a few hours' overtime each week. Secondly, all working people get a minimum of two weeks' paid holiday a year. In addition, there are six or more bank holidays a year when all banks and businesses are closed. In some cases the dates of these national holidays change from year to year and in different parts of Britain.

Another reason is that, thanks to modern medicine and higher living standards, people live longer now. This means that after retirement, people have quite a few years of leisure left. Nowadays a much higher proportion of the population is over sixty, but in this group there are more women than men.

Finally, fewer babies are born each year and the average family in Britain has two children. This is one result of changing social attitudes. For example, many more married women now go out to work. The money they earn influences their leisure time. Even married women who do not go out to work have more time for interesting hobbies because most British homes have washing machines, vacuum cleaners and other labor-saving gadgets.

The best title of this passage can be ____.

A. Time for relax

B. Time for refreshment

C. British working hour

D. British family

“A paid holiday” (in Para. 2) means working people ____.

A. have to pay for their holiday

B. have no pay when they are on holiday

C. get usual pay when they are on holiday

D. get less pay when they are on holiday

Among the old people, there are ____.

A. as many men as women

B. more women than men

C. more men than women

D. many more women than men

In Britain, married women have more leisure hours because they have ____.

A. work with a good pay

B. a lot of time

C. washing-machines and vacuum cleaners

D. fewer children and more labor-saving gadgets

Which of the following ideas is NOT suggested in the passage?

A. Some married women have more time of reading.

B. Some married women have interesting hobbies.

C. Some married women now go out to work.

D. Some married women still stay at home.

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第5题
As you are students of English, it's very possible that you'll be interested in England. T
hat's where the language was first spoken. But England is often called by other names. This often confuses people and I wonder if you know what these names mean. So, now I would like to tell you about this matter of names. I believe that you have heard people use the names England, Britain of Great Britain. Let's see what each of these names means.

If you look at a map of Europe, you'll see a group of islands--one larger island off the northwest coats, one smaller and many tiny ones. These make up what is called the British Isles (不列填群岛). The largest island of the British Isles in Britain. It is also called Great Britain. The smaller island is Ireland (爱尔兰)。

Britain is divided into three parts: Scotland, Wales and England. But sometimes the word " England" is used instead of "Britain". Why so?

In anceient times, what is Britain now used to be three different countries. People in these different counntries spoke different languages. Over many years the three countries became one. England in the largest and richest of the three and it has the most people. So the English people take it for granted that their own name stands for the whole island.

There's another thing that confuses people; sometimes you may hear people say "the United Kingdom of Great Britain and Northern Ireland. "That is the official name of the country. Northern Irelnd is only one sixth of the island of Ireland. The rest of the island is an independent state, called the Republic of Ireland. So we have the names of "England", "Britain"," Great Britain", and "the United Kingdom of Great Britain and Northern Ireland". Now do you know what each of them means?

English was first spoken in ______.

A.Britain

B.England

C.Great Britain

D.Ireland

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第6题
American Dreams There is a common response to America among foreign writers:the US is a

American Dreams

There is a common response to America among foreign writers:the US is a land of extremes where the best of things qre just as easily found as the worst.This is a cliche(陈词滥调).

In the land of black and white,people should not be too surprised to find some of the biggest gaps between the rich and the poor in the world.But the American Dream offers a way out to everyone.(46) No class system or govemment stands in the way.

Sadly,this old argument is no longer true.Over the past few decades there has been a fundamental shift in the structure of the American economy.

The gap between the rich and the poor has widened and widened.(47)

Over the past 25 years the median US family income has gone up 18 per cent.For the top 1 per cent,however,it has gone up 200 per cent.Twenty-five years ago the top fifth of Americans had an average income 6.7 times that of the bottom fifth.(48)

Inequalities have grown worse in different regions.In California,incomes for lower class families have fallen by 4 per cent since 1969.(49) This has led to an economy hugely in favor of a small group of very rich Americans.The wealthiest 1 per cent of households now control a third of the national wealth.There are now 37 million Americans living in poverty.At 12.7 per cent of the population,it is the highest percentage in the developed world.

Yet the tax burden on America’s rich is falling,not growing.(50) There was an economic theory holding that the rich spending more would benefit everyone as a whole.But clearly that theory has not worked in reality.

A.Nobody is poor in the US.

B.The top 0.01 per cent of households has seen its tax bite fall by a full 25 percentage points since 1980.

C.For upper class families they have risen 41 per cent.

D.Now it is 9.8 times.

E.As it does so,the possibility to cross that gap gets smaller and smaller.

F.All one has to do is to work hard and climb the ladder towards the top.

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第7题
In former times doctors in Taiwan, who were considered saviors, were greatly admired. This
is not only because they were able to relieve sick people of their pain and save their lives, but because they demonstrated admirable willingness to help the sick.

Now in this industrialized world people are inclined to choose material possessions. This is true of doctors, too. The high income of doctors is the envy of other people. Many high school graduates are eager to get into medical colleges, and countless girls consider doctors to be their best choice of husbands. For many years the public has charged that doctors in public hospitals demand money from patients. The amount of money the patients give determines the kind of treatment they receive. It has also been said that drug companies have to pay the doctors so that the latter will use their products.

Recently a large medicine factory set up by the U.S. Investors declared that it will stop giving "kickbacks" to doctors as the factory bas spent too much to promote sales over the years. This declaration has caused quite a stir in our society. We wonder what the officials who have denied the dealings mentioned above will say about this.

According to the passage why did the doctors in Taiwan deserve our highest admiration in former times? ______.

A.Because they were a group of qualified doctors

B.Because they ranked first in wealth

C.Because they were able to cure the sick of poverty

D.Because they were the doctors with medical morals as well as medical skill

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第8题
(b) Router has a number of film studios and office buildings. The office buildings are in

(b) Router has a number of film studios and office buildings. The office buildings are in prestigious areas whereas

the film studios are located in ‘out of town’ locations. The management of Router wish to apply the ‘revaluation

model’ to the office buildings and the ‘cost model’ to the film studios in the year ended 31 May 2007. At present

both types of buildings are valued using the ‘revaluation model’. One of the film studios has been converted to a

theme park. In this case only, the land and buildings on the park are leased on a single lease from a third party.

The lease term was 30 years in 1990. The lease of the land and buildings was classified as a finance lease even

though the financial statements purport to comply with IAS 17 ‘Leases’.

The terms of the lease were changed on 31 May 2007. Router is now going to terminate the lease early in 2015

in exchange for a payment of $10 million on 31 May 2007 and a reduction in the monthly lease payments.

Router intends to move from the site in 2015. The revised lease terms have not resulted in a change of

classification of the lease in the financial statements of Router. (10 marks)

Required:

Discuss how the above items should be dealt with in the group financial statements of Router for the year ended

31 May 2007.

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第9题

In sixth grade,Marsha Pinto's teacher wanted her to talk more loudly and moreoften,repeatedly tlling Pinto that she would never succeed if she did notparticipate in class discussions and group work.The teacher may have had goodintentions,but she called on Pinto daily and when Pinto was bullied,the teachersuggested it was because she did not stand up for herself."She even said if I didn't participate,I would fail," says Pinto,a recent collegegraduate who now lives in New York City: Pinto was quiet,often slumped in herseat and kept her head down.The pressure from the teacher.along with bllying bya group of girls who regularly teased Pinto about being "weirdr,took its tll,I camehome crying a lot.never wanting to go back to school," says Pinto,now 21.Pinto was.and is.an introvert (内向的人).Linda Silveman,director of the GiftedDevelopment Center in Denver,says extroverts get energy primarily from athers,while introverts can become overloaded or drained by the outside world.There is greater understanding of introverts,and their talents,now than there waseven 10 years ago; however,we stl live in a culture that champions outgoingleadership,vocal cllaboration and visible performance.But Pinto's parents were supportive of her natural tendencies.Instead of pushingher to be more extroverted.they appreciated her as she was.*We felt that pushingher into activities and forcing her to speak would make her feel that she was lackingin something,and that could affect her confidence," says Pinto's father,MelwynPinto."We only encouraged and supported her when she wanted to pursue things."That gentle encouragement helped her discover strengths,including publicspeaking.She became the star of the student morning broadcasts in midle schooland tried to participate in class more.Marsha Pinto thrived in classes with teacherswho appreciated her quiet involvement,often because her parents clued them in toher natural tendencies.1.What could be the reason that Pinto did not want to go toschool?A.She faced pressure from her teacher who wantedto make her outgoing.B.She was afraid of filing a dffcult test.C.She got stage fright for a public speaking contest.D.She recenty moved to New York City and knew noone there.2.What did Pinto's parents do when they found out hernatural tendencies?A.They encouraged her to participate in group work.B.They pushed her into activities.C.They supported her to go ater what she wants.D.They forced her to speak in the public.3.Why did some of Pint's teachers appreciate her quietinvolvement in classes?A.Because of her teachers' empathy.B.Because of her own active participation.C.Because of her parents' efforts.D.Because of her classmates' cooperation.4.What do we learm about introverts from the passage?A.Introverts tend to build better relationships.B.Introverts otten feel upset when they are alone.C.Introverts are less likely to avoid risks.D.Introverts get fuel from the outside world.5.What is this passage mainly about?A.How to turn introverts into extroverts.B.How to train introverts to win a speech cometitin.C.How to help introverts to make up for their defects.D.How to encourage introverts to discover their

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第10题
God's Coffee

A group of alumni(男毕业生), highly __31__ in their careers, got together to visit their old university professor. Conversation soon turned into __32__ about stress in work and life.

__33__ his guests coffee, the professor went to the kitchen and __34__ with a large pot of coffee and an assortment of cups - porcelain, plastic, glass, crystal, some

__35__ looking,some expensive, some exquisite - __36__ them to help themselves to the coffee.

When all the students had a cup of coffee in hand, the professor said: 'If you noticed, all the nice looking expensive cups were __37__, leaving behind the plain and cheap ones. __38__ it is normal for you to want only the best for yourselves, that is the __39__ of your problems and stress. Be assured that the cup itself __40__ no quality to the coffee. In most cases it is just more expensive and in some cases even __41__ what we drink.What all of you really wanted was coffee, not the cup, but you __42__ went for the best cups... And then you began __43__ each other's cups. Now __44__ this: Life is the coffee; the jobs, money and __45__ in society are the cups. They are just __46__ to hold and __47__ life, and the type of cup we have does not __48__, nor change the quality of Life we live. Sometimes, by concentrating only on the cup, we __49__ to enjoy the coffee God has provided us.' God brews the coffee, not the cups...

Enjoy your coffee! 'The happiest people don't have the best of everything. They just make the best of everything.'Live simply. Love generously.Care deeply.Speak kindly.Leave the __50__ to God.

A.established

B.prepared

C.devoted

D.defeated

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