题目内容
（请给出正确答案）
A:Where is David？ B:He is having lunch in () Chinese restaurant on () seventh floor.
A. a, a
B. an, the
C. the, the
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spotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard and
then shapes and cuts the card in such a way to produce a container or vase for holding cut flowers. The containers
can be stored flat and in bulk and then simply squeezed to create the flowerpot into which flowers and water are then
put. The potential market for the product is huge. In the UK hospitals alone there are 200,000 bunches of flowers
bought each year for patients. David’s innovative product does away with the need for hospitals to provide and store
glass vases. The paper vases are simple, safe and hygienic. He has also identified two other potential markets; firstly,
the market for fresh flowers supplied by florists and secondly, the corporate gift market where clients such as car
dealers present a new owner with an expensive bunch of flowers when the customer takes delivery of a new car. The
vase can be printed using a customer’s design and logo and creates an opportunity for real differentiation and impact
at sales conferences and other high profile PR events.
David anticipates a rapid growth in Gift Designs as its products become known and appreciated. The key question is
how quickly the company should grow and the types of funding needed to support its growth and development. The
initial financial demands of the business have been quite modest but David has estimated that the business needs
￡500K to support its development over the next two years and is uncertain as to the types of funding best suited to
a new business as it looks to grow rapidly. He understands that business risk and financial risk is not the same thing
and is looking for advice on how he should organise the funding of the business. He is also aware of the need to avoid
reliance on friends and family for funding and to broaden the financial support for the business. Clearly the funding
required would also be affected by the activities David decides to carry out himself and those activities better provided
by external suppliers.
Required:
(a) Provide David with a short report on the key issues he should take into account when developing a strategy
for funding Gift Designs’ growth and development. (10 marks)
In David Copperfield, little David’s second father treated him and his mother （）.
A.badly
B.kindly
C.nicely
D.well
A.happiness
B.vulnerability
C.attraction
D.addiction
A.techmque
B.agent
C.influence
D.experience
Societies differ in how they structure marriage relationships. Four patterns are found: monogamy, one husband and one wife are found; polygyny, one husband and two or more wives; polyandry, two or more husbands and one wife; and group marriage, two or more husbands and two or more wives. Although monogamy exists in all societies, Murdock discovered that other forms may be not only allowed but preferred. Of 238 societies in this sample, only about one-fifth were strictly monogamous.
Polygyny has been widely practiced throughout the world. The Old Testament reports that both King David and King Solomon had several wives. In his cross-cultural sample of 238 societies, Murdock found that 193 of them permitted husbands to take several wives. In one-third of these polygynous societies, however, less than one-fifth of the married men had more than one wife. Usually it is only the rich men in a society who can afford to support more than one family.
In contrast with polygyny, polyandry is rare among the world's societies. And in practice, polyandry has not usually allowed freedom of mate selection for women; it has often meant simply that younger brothers have sexual access to the wife of an older brother. Thus where a father is unable to afford wives for each of his sons, he may secure a wife for only his oldest son.
The Right Way to Motivate Employees
It’s important for a CEO to be passionate and enthusiastic, but there’s a line of professionalism that must always be maintained.
According to a report from the technology website Venture Beat, PayPal CEO David Marcus wrote a critical letter to his employees blaming them for not using PayPal products and encouraging them to leave if they didn’t have the passion to use the products they work for.
According to the website, part of the leaked letter reads:
“It’s been brought to my attention that when testing paying with mobile at Cafe 17 last week, some of you refused to install the PayPal app, and others didn’t even remember their PayPal passwords.That’s unacceptable to me, and the rest of my team, everyone at PayPal should use our products where available.That’s the only way we can make them better, and better.”
“In closing, if you are one of the folks who refused to install the PayPal app or if you can’t remember your PayPal password, do yourself a favor, go and find something that will connect with your heart and mind elsewhere.”
While not obvious at first, the letter reveals a problem of morale and culture at PayPal.As an executive, you certainly want your employees to use and promote your products.However, when faced with a situation where staff isn’t embracing what they make, you need to investigate the root of the problem -- not threaten.
When faced with internal problems, good executives start by asking “why”.They reach out to their executive team first and then to the entire staff to find the root of a problem and how to fix it.Sending out a one-sided note about the problem is not leading, it’s retreating.
Leadership starts by listening.Good executives need to get out among the staff and ask questions and listen without judgment or reaction.The fact that company employees are not embracing and using its products is a failure of leadership that Marcus needs to address by self-reflection.At the end of the day, if his employees have to be forced to use the app, how can he expect consumers to want to willingly pay to use it？ Marcus should have focused on three questions:
• Why are you not using the app？
• What is it that we can do to ensure you use our app？
• What do you need from me？
1.A CEO only needs to be passionate and enthusiastic.()
2.It is not professional that PayPal CEO blames his employees not to use PayPal or forget PayPal passwords.()
3.“A one-sided note” refers to the root of PayPal’s problem.()
4.When faced with internal problems, good executives find the root of a problem in their executive team first.()
5.Good executives need to give feedback immediately when they are listening to the staff.()
A.five
B.six
C.seven
D.four
