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Specialists in marketing have studied how to make people buy more food in a supermarket. T

hey do all kinds of things that you do not even notice. For example, the simple, ordinary food that everybody must buy, like bread, milk, flour, and vegetable oil, is spread all over the store. You have to walk by all the more interesting-and more expensive-things in order to find what you need. The more expensive food is in packages with bright colored pictures. This food is placed at eye level so you see it and want to buy it. The things that you have to buy anyway are usually located on a higher or lower shelf. However, candy and other things that children like are on lower shelves. One study showed that when a supermarket moved four products from floor to eye level, it sold 78 percent more.

Another study showed that for every minute a person is in a supermarket after the first half hour, she or he spends $50. If someone stays forty minutes, the supermarket has an additional $5.00. So the store has a comfortable temperature in summer and winter, and it plays soft music. It is a pleasant place for people to stay and spend more money.

Some stores have red or pink lights over the meat so the meat looks redder. They put light green paper around lettuce (生菜) and put apples in red plastic bags.

So be careful in the supermarket. You may go home with a bag of food you were not planning to buy. The supermarket, not you, decided you should buy it.

Marketing specialists study______.

A．plants suitable for human needs

B．how to build shelves

C．method of selling more products

D．how to own supermarkets

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更多“Specialists in marketing have …”相关的问题

第1题

The EU is faced with so many problems that______.A．it has more or less lost faith in marke

The EU is faced with so many problems that______.

A．it has more or less lost faith in markets

B．even its supporters begin to feel concerned

C．some of its member countries plan to abandon euro

D．it intends to deny the possibility of devaluation

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第2题

Finer and finer subdivision in the field of science has resulted in ______.A．greater indep

Finer and finer subdivision in the field of science has resulted in ______.

A．greater independence of each science

B．greater interdependence of all the various sciences

C．the eradication of the need for specialists

D．the need for only on classification of scientists

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第3题

Which of the following statements does the author support?

A.Specialists are more expensive to hire than generalists.

B.Formal schooling is less important than job training.

C.On-the-job training is, in the long run, less costly.

D.Generalists will outdo specialists in management.

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第4题

Until recently most historians spoke very critically of the Industrial Revolution. They 【B

1】 that in the long run industrialization greatly raised the standard of living for the 【B2】 man. But they insisted that its 【B3】 results during the period from 1750 to 1850 were widespread poverty and misery for the 【B4】 of the English population. 【B5】 contrast, they saw in the preceding hundred years from 1650 to 1750, when England was still a 【B6】 agricultural country, a period of great abundance and prosperity.

This view, 【B7】 is generally thought to be wrong. Specialists 【B8】 history and economics, have 【B9】 two things: that the period from 1650 to 1750 was 【B10】 by great poverty, and that industrialization certainly did not worsen and may have actually improved the conditions for the majority of the populace.

【B1】

A．admitted

B．believed

C．claimed

D．predicted

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第5题

Today, moving and changing are as much a part of a modern business way of life as they are

a part of the native American's or the early pioneer's way of life. And the trend is toward even greater mobility, particularly within the management sector of American business.

In the early fifties, only eight or nine out of a hundred young men changed their jobs within the first three years with the company. In the past few years, almost thirty-five percent of the college-graduated work force changed jobs within the same period. These people want to intensify their management training. Since most jobs take only a year to a year and a half to master, in order to continue learning, they have to make a job change. Even company presidents tend to be seen as mobile specialists, staying with one company an average of only five years.

Company presidents in the United States today tend to be young men who begin their careers with educational backgrounds in engineering science, or business management. They have worked for a few years as technical specialists and quickly moved into higher management positions. Most of them were making ＄ 30 000 per year by the time they reached thirty. On an average, these men have only twenty years working experience at management level when they become company presidents. On the way to the top, they have an average of eleven promotions and seven city transfers.

Friendships remain casual and are usually derived from business contracts. Families of these career men have little time to put down roots in and become part of a community.

In the past, a few men attained high positions through family and social connections; today, high positions go to men who are mobile, and have good educational, backgrounds.

According to the passage, an increasing number of future company presidents might be ______.

A．people who have spent a number of years with one company

B．young people who do not want to move often, but are steady and dependable

C．people who have spent a long time concerned with community affairs

D．young people who have good education and are willing to move around

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第6题

The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in West Africa. Although the current epidemic does not cause a significant risk to other nations, many countries, includi

The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in West Africa. Although the current epidemic does not cause a significant risk to other nations, many countries, including China and the United States of America, have actually been working closely with the Ebola hit states. For example, the U.S. Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad.

CDC's team of “virus hunters” is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters. Together, they offer continuous support to save lives and protect people. CDC works closely with a number of U.S. government agencies, national and international partners. CDC's experience of working with Ebola is important to the World Health Organization's growing West Africa Ebola response.

On Sept. 2, 2014, CDC Director, Tom Frieden called for more international partners to join this effort. “The sooner the world comes together to help West Africa, the safer we all will be. We know how to stop this outbreak. There is a window of opportunity to do so the challenge is to scale up the massive response needed to stop this outbreak.”

CDC's response to Ebola is the largest international outbreak response in CDC's history with over 100 disease specialists on the ground in West Africa, supported by hundreds of public health emergency response experts stateside , activated at Level 1, its highest level, because of the significance of this outbreak.

The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using real-time data to improve real-time response.

Efforts in West Africa to identify those infected and track people who have come into contact with them are improving. The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world. Local health care systems are strengthened through communication, coordination with partners and training on infection control for health care workers and safe patient treatment.

26. How could we describe the 2014 Ebola outbreak？

A. The first one in western countries.

B. It did not ever threaten West Africa.

C. Not the first but the largest one.

27. The 2014 Ebola outbreak response was()？

A. an American stateside activity.

B. an international activity.

C. a regional activity.

28. What does the underlined word “massive” mean in Paragraph 3？

A. huge.

B. quick.

C. urgent

29. How many disease specialists from CDC have gone to West Africa for the Ebola response？

A. Less than 100.

B. A hundred.

C. More than 100.

30. What action does CDC take to respond to the large Ebola outbreak？

A. Work closely with governmental, national and international partners.

B. Call for more partners to join this effort.

C. Establish Emergency Operations Centers.

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第7题

Most companies expect IT （Information Technology) managers to head an IT staff of computer

Most companies expect IT (Information Technology) managers to head an IT staff of computer technicians. But IT managers can also specialize in other areas. Some managers may also be responsible for keeping their company’s Internet safety. They protect both their company and their online customers from thieves.

Other managers focus more on the business rather than the technical part of computing. They become project managers, helping companies reach as many online customers as possible.

Some companies also look for IT managers who can act as trainers. These trainers help a company’s computer technicians keep up-to-date on computer skills.

Most companies require their IT managers to have both a bachelor’s degree and some experience in the computer field. Often, companies hire IT managers out of their existing staff of computer technicians.

Since IT managers are extremely important to companies’ success, it’s no surprise that they receive such high salaries – around US $56,000 a year to start with. And, in such a fast-changing field,

managers’ salaries usually increase after only a couple of years.

The world will be watching to see just how quickly e-commerce replaces the old ways of doing business. And as computers change the way the world does business, IT managers will be in the middle of it all. Few companies can survive without them.

Besides being the leader of computer technicians, IT managers are also expected to be ________.

(A) experienced product designers

(B) skilled online technicians

(C) doctorate holders

(D) online safety specialists

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第8题

阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。EBOLA SURGE — 2014The 2014 Ebola ou

阅读理解

阅读下面的文章，根据文章内容，完成相应的选择题。

EBOLA SURGE — 2014

The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in West Africa. Although the current epidemic does not cause a significant risk to other nations, many countries, including China and the United States of America, have actually been working closely with the Ebola hit states. For example, the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad.

CDC's team of “virus hunters” is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters. Together, they offer continuous support to save lives and protect people. CDC works closely with a number of US government agencies, national and international partners. CDC's experience of working with Ebola is important to the World Health Organization's growing West Africa Ebola response.

On Sept. 2, 2014, CDC Director, Tom Frieden called for more international partners to join this effort. “The sooner the world comes together to help West Africa, the safer we all will be. We know how to stop this outbreak. There is a window of opportunity to do so — the challenge is to scale up the massive response needed to stop this outbreak.”

CDC's response to Ebola is the largest international outbreak response in CDC's history with over 100 disease specialists on the ground in West Africa, supported by hundreds of public health emergency response experts stateside, activated at Level 1, its highest level, because of the significance of this outbreak.

The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using real-time data to improve realtime response.

Efforts in West Africa to identify those infected and track people who have come into contact with them are improving. The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world.

Local health care systems are strengthened through communication, coordination with partners and training on infection control for health care workers and safe patient treatment.

操作提示：通过题干后的下拉框选择题目的正确答案。

1. How could we describe the 2014 Ebola outbreak？ {A; B; C}

A. The first one in western countries.

B. It did not ever threaten West Africa.

C. Not the first but the largest one.

2. The 2014 Ebola outbreak response was. {A; B; C}

A. an American stateside activity

B. an international activity

C. a regional activity

3. What does the word “massive” mean in Para. 3？ {A; B; C}

A. Huge.

B. Quick.

C. Urgent.

4. How many disease specialists from CDC have gone to West Africa for the Ebola response？ {A; B; C}

A. Less than 100.

B. A hundred.

C. More than 100.

5. What action does CDC take to respond to the large Ebola outbreak？ {A; B; C}

A. Work closely with governmental, national and international partners.

B. Call for more partners to join this effort.

C. Establish Emergency Operations Centers.

点击查看答案

第9题

What can be said of the normal process of aging, from a linguistic point of view？ In gener

al (1)_____, there is a clear and (2)_____ relationship: no-one would have much difficulty (3)_____ a baby, a young child, a teenager, a middle-aged person, or a very old person from a tape recording. With children, (4)_____ is possible for specialists in language development, and people experienced (5)_____ child care, to make very detailed (6)_____ about how language correlates with age in the early years. (7)_____ is known about the patterns of linguistic change that affect older people. It is plain that our voice quality, vocabulary, and style. alter (8)_____ we grow older, but research (9)_____ the nature of these changes is in its earliest stages. However. a certain amount of (10)_____ is available about the production and (11)_____ of spoken language by very old people, especially regarding the phonetic changes that take place.

Speech is (12)_____ to be affected by reductions in the (13)_____ of the vocal organs. The muscles of the chest (14), the lungs become less elastic, the ribs (15)_____ mobile: as a result, respiratory efficiency at age 75 is only about half (16)_____ at age 30, and this has (17)_____ for the ability to speak loudly, rhythmically, and with good tone In addition, speech is affected by poorer movement of the soft palate and changes in the facial skeleton, especially around the mouth and jaw. There are other, more general signs of age. Speech rate slows, and fluency may be more erratic. Hearing (18)_____, especially after the early fifties. Weakening (19)_____ of memory and attention may affect the ability to comprehend complex speech patterns. But it is (20)_____ all had news: vocabulary awareness may continue to grow, as may stylistic ability—skills in narration, for example. And grammatical ability seems to be little affected.

A．speech

B．terms

C．ways

D．cases

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