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Are organically grown foods the best food choices? The advantages claimed for such foods o

ver conventionally grown and marketed food products are now being debated. Advocates of organic foods frequently proclaim that such products are safer and more nutritious than others.

The growing interest of consumers in the safety and nutritional quality of the typical North American diet is a welcome development. However, much of this interest has been sparked by sweeping claims that the food supply is unsafe or inadequate in meeting nutritional needs. Although most of these claims are not supported by scientific evidence, the greater number of written material advancing such claims make it difficult for the general public to sep arate fact from fiction. As a result, claims that eating a diet consisting entirely of organically grown foods prevents or cures disease or provides other benefits to health have become widely publicized and form. the basis for folklore.

Almost daily the public is surrounded by claims for "no-aging" diets, new vitamins, and other wonder foods. There are numerous unsubstantiated reports that natural vitamins are superior to synthetic ones, that crops grown with organic fertilizers are nutritionally superior to chose with chemical fertilizers, that untreated grains are better than fumigated grains, and the like.

One thing that most organically grown food products seem to have in common is that they cost more than conventionally grown foods. But in many cases consumers are misled if they believe organic foods can maintain health and provide better nutritional quality than conventionally grown foods. So there is real cause for concern ff consumers, particularly those with limited incomes, distrust the regular food supply and buy only expensive organic foods instead.

The author implies that there is cause for concern if consumers with limit ed incomes buy organic foods instead of conventionally grown foods be cause ______ .

A.organic goods can be more expensive but are often no better than conventionally grown foods

B.many organic foods are actually less nutritious than similar conventionally grown foods

C.conventionally grown foods are more readily available than organic foods

D.too many farmers will stop using conventional methods to grow food crops

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第1题
Herman Swan & Co (HS) is a family-owned company that has made fashionable clothes and

Herman Swan & Co (HS) is a family-owned company that has made fashionable clothes and leather goods for men for over 100 years. The company has been successful in building a strong reputation for quality by sourcing from local textile and leather producers. It sells its goods across the world through a chain of owned shops and also franchised stalls inside large, well-known stores. The company is still owned and run by the family with no other shareholders. The main goal of the firm is to organically grow the business for the next generation of the Swan family.

Customers are attracted to HS products due to the history and the family story that goes behind the products. They are willing to pay the high prices demanded as they identify with the values of the firm, especially the high quality of manufacturing.

The competition for HS has been increasing for more than ten years. It is made up of other global luxury brands and also the rising national champions in some of the rapidly expanding developing countries. The competitors often try to leverage their brands into many different product types. However, the Swan family have stated their desire to focus on the menswear market after an unsuccessful purchase of a handbag manufacturer five years ago.

The company is divided into a number of strategic business units (SBU). Each production site is an SBU, while the whole retail operation is one SBU. The head office previously functioned as a centre for procurement, finance and other support activities. The company has recently invested in a new management information system (MIS) that has increased the data available to all managers in the business. This has led to much of the procurement shifting to the production SBUs and the SBU managers taking more responsibility for budgeting. The SBU managers are delighted with their increased responsibilities and with the results from the new information system but feel there is still room for improvement in its use. The system has assisted in a project of flattening the organisation hierarchy by cutting out several layers of head office management.

You are the management accountant at HS and have been trying to persuade your boss, the finance director, that your role should change. You have read about Burns and Scapens’ report ‘Accounting Change Project’ and think that it suggests an interesting change from your current roles of preparing and reviewing budgets and overseeing the production of management and financial accounts. Your boss is sceptical but is willing to listen to your arguments. He has asked you to submit an explanation of the change that you propose and why it is necessary at HS.

Also, your boss has asked you for an example of how your role as an ‘internal consultant’ would be valuable at HS by looking at the ideas of brand loyalty and awareness. You should consider their impact on performance management at HS, both from the customer and the internal business process perspectives and how to measure them.

Required:

(a) Describe the changes in the role of the management accountant based on Burns and Scapens work. Explain what is driving these changes and justify why they are appropriate to HS. (12 marks)

(b) Using HS as an example, discuss the impact of brand loyalty and awareness on the business both from the customer and the internal business process perspectives and evaluate suitable measures for brand loyalty and awareness. (8 marks)

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第2题
grow 变得 ➕ __()

A.原级

B.比较级

C.最高级

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第3题
() a business.

A.take over

B.produce

C.grow

D.set up

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第4题
/əu/ 发音不同的单词()

A.ow

B.grow

C.row

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第5题
GROW的核心技巧是()

A.提问

B.聊天

C.指导

D.支持

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第6题
问候;向……致敬()

A.greet

B.grow

C.guess

D.group

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第7题
Watching these kids grow brings me satisfaction that is difficult to[ surpass].A.obtainB.e

Watching these kids grow brings me satisfaction that is difficult to[ surpass].

A.obtain

B.exceed

C.describe

D.forget

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第8题
Which of the following is not true?A.Children learn emotions as they grow up.B.Babies are

Which of the following is not true?

A.Children learn emotions as they grow up.

B.Babies are born with emotions.

C.Emotions fall into two types in general.

D.People can cope with the negative emotions in life.

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第9题
evolve的同义词()

A.grow

B.poisonous

C.practical

D.ignore

E.green

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第10题
辅导GROW模型中W代表()

A.确认目标

B.行动计划

C.理清现状

D.探讨方案

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第11题
GROW模型中,R代表什么意思()

A.目标设定

B.现状分析

C.发展路径

D.行动计划

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