题目内容
（请给出正确答案）
(b) Good Sports Limited has successfully followed a niche strategy to date.
Assess the extent to which an appropriate e-business strategy could help support such a niche strategy.
(8 marks)
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更多“（b) Good Sports Limited has su…”相关的问题
Joe is not good at sports，but when it__________ mathematics，he is the best in the class.
A.comes to
B.comes up to
C.corrles on to
D.comes round to
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
A good example is the football Word Cup. Football is the world’s most important sport. Winning the World Cup is perhaps the summit of international sporting success. Mention Argentina to someone and the chances are that he’ll think of football. In a sense, winning the World Cup put Argentinaon the map.
Sports fans and supporters get quite unreasonable about the World Cup. People in England felt that their country was somehow important after they won in 1966. Last year thousands of Scots sold their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played.
So, am I arguing that international competition kills the idea of sport？ Certainly not! Do the Argentinian really believe that because eleven of their men proved the most skillful at football, their nation is in every way better than all others？ Not really, But it’s nice to know that you won and that in one way at least your country is the best.
1. What is the author’s main purpose in the passage？（）
A. To explain the role of sport
B. To prove that football is the best sport in the world
C. To show that Argentina is better than all others
D. To prove that football is the world’s most important sport
2. In the second paragraph, the word “summit” means “（） ”.
A. award
B. summary
C. highest point
D. mountain top
3. According to the passage, Argentina is world-famous because of its （）.
A. obvious position on the map
B. successes in the football World Cup
C. excellence at most important sports
D. large number of sports fans and supporters
4. According to the passage, if a sportsman only thinks about winning, he will （）.
A. fail to succeed
B. lose enjoyment
C. be successful
D. be unreasonable
5. What is the author’s attitude towards international games？（）
A. Nations that meet on a football field are unlikely to meet on a battlefield
B. Nations that win the football World Cup are regarded as best in all aspects.
C. Nations that win in international games prove the best on the sports field at least.
D. Nations that give much attention to international competitions are world-famous in many ways.
News stories give facts, not the author's opinions. Editorials do the opposite; you can expect an editorial to take sides. Some newspaper editorials have a by-line with the author's name, but many newspapers have unsigned editorials. These reflect the opinions of the publisher or editor.
You can be a better reader if you know what to expect in a newspaper. For example, you can expect headlines to omit unnecessary words. You can expect to find the most important facts in the lead paragraph (the first paragraph) of a news story. You can expect important news items to be on the front page. You can expect less important items to be on the inside pages.
Most of all, the more you know about current news, the more you will understand what is in the newspaper; important stories are generally presented one day and followed up on following days. So, an important way for reading newspapers is reading one frequently.
To read a large newspaper, a good way is ______.
A．to read it section be section
B．to do some paper-cutting
C．to find separate sections and read accordingly
D．to predict what is inside the newspaper
A.highest point
B.mountain top
C.award
D.summary
Firstly, it has a country park. Four thousand years ago, this was an important fort. There are no historic remains here now, but there are wonderful views over the countryside. On sunny weekends you can often see kids out with their parents, kicking balls or flying kites.
There aren’t many job opportunities in Horton, and the roads to nearby cities aren’t really fast, but there are excellent rail links. You can be in London in an hour and a half, and other cities are less than an hour away. That means that parents can earn a good salary and still get home in time to spend the evenings with their families. Houses in Horton aren’t pretty, but they’re functional and cheap. The streets are quiet and safe, and there are plenty of parks and playgrounds. It has a library, three primary schools and a secondary school, St.Mark’s. It is friendly and offers a wide range of subjects and activities to children of all abilities and backgrounds. The town also has a swimming and a sports centre, and the community halls hold regular clubs and events for people of all ages.
C-21. What is the writer’s main purpose？
A、To explain what tourists can do in Horton.
B、To explain why Horton is a good place to live in.
C、To explain why Horton is not as pleasant as other towns.
D、To describe the history of Horton.
C-22.Which part of Horton does the writer find disappointing？
A、The shops.
B、Country park.
C、 Transport links.
D、The schools.
C-23. Which of the following is NOT the advantage of Horton？
A、Plenty of parks and playgrounds.
B、Historical buildings.
C、The quiet and safe streets.
D、Functional and cheap houses.
C-24. What advantages does Horton bring to workers？
A、There are plenty of jobs available in the town.
B、You can drive to nearby cities in a short time.
C、You can get to several cities quickly by train.
D、Working conditions are better here than in other towns.
In ancient times, man settled near rivers or on fiver banks and built up large empires.
Water is Nature’s most precious gift to man. Man needs water to irrigate his crops, to cook and to wash. In nations all over the world rivers mean life and wealth. They feed and clothe the nations around them.
Water is also a source of energy and power. Man constructs huge dams across the river to control the water for irrigation and get the energy needed to drive generators. The electrical power is then directed to homes, cities, factories and television stations.
Man uses water each day. His main source of water comes from reservoirs, which in turn get their water from the rivers.
Rivers also bring down soil and minerals from the mountains and deposit them on the plains building up rich fiver deltas for raising plants and crops. Fresh water life in rivers or in lakes fed by them provide man with food.
In a small way rivers help to keep man in good health and provide for his amusements. Various forms of water sports keep man strong and healthy.
Rivers have run on this earth long before man. Man’s future ability to live is uncertain, but rivers will flow on forever.
Rivers have been important to man ______.
A．since the last century
B．for a very long time
C．since a few hundred years ago
D．since a few years ago
In ancient times, man settled near rivers or on river banks and built up large empires.
Water is Nature's most precious gift to man. Man needs water to irrigate his crops, to cook and to wash. In nations all over the world rivers mean life and wealth. They feed and clothe the nations around them.
Water is also a source of energy and power. Man constructs huge dams across the river to control the water for irrigation and get the energy needed to drive generators. The electrical power is then directed to homes, cities, factories and television stations.
Man uses water each day. His main source of water comes from reservoirs, which in turn get their water from the rivers.
Rivers also bring down soil and minerals from the mountains and deposit them on the plains building up rich river deltas for raising plants and crops. Fresh water life in rivers or in lakes fed by them provide man with food.
In a small way rivers help to keep man in good health and provide for his amusements. Various forms of water sports keep man strong and healthy.
Rivers have run on this earth long before man. Man's future ability to live is uncertain, but rivers will flow on forever.
Rivers have been important to man ______.
A．since the last century
B．for a very long time
C．since a few hundred years ago
D．since a few years ago
Win a Week in England
You still don't know what to do this summer？ Well, here's your chance to win a one-week language course in Kent, England! Free4Fun and ETC (English Travel Connections) are giving away two trips to Rochester. This historic city is less than an hour's drive from London and close to the sea resort of Herne Bay. It is also the home of one of England's most famous writers, Charles Dickens. The town of Rochester is in Southeast England. Charles Dickens often wrote about it in his books. His home, Gad's Hill, is there, too. A popular attraction is Rochester Castle, a large Norman fortress. It was built in the 11th century and rebuilt during the 14th century. Other attractions are Rochester Cathedral, which was built during the 13th century, and Dickens Centre. It has got its name in honour of Dickens himself.
The trip to England includes:
travel by train (via the Eurotunnel) to and from any railway station in Germany
room and full board with a guest family for one week
language course in small groups
two trips to London
large choice of sports and entertainment
German-speaking advisors available 24 hours a day Interested？ All you have to do is to answer the following question:
When was Charles Dickens born？
So, take the chance and send your answer by 1 May to:
Free4Fun "Rochester"
Free4Fun, 24 Elphinstone Road, Hastings, 2FQ6VJ
Fax: 089/85 763-103
E-mail: fi-ee4fun@netlight.com
The winners will be contacted directly before 5 May. They will also be announced in the June issue of Free4Fun. Good luck!
For further information contact:
Phone: (03212)144 43
Fax: (03212)144 42
E-mail: info@etc.com
Rochester Cathedral was built in the ______.
A．ll00s
B．1200s
C．1300s
D．1400s
