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How does a travel agency organize a travel? We have seen that there are various activities which a travel agency has to perform in order that an intending traveler undertakes his proposed journey and enjoys a holiday of his choice. There are various steps involved from the time a traveler visits a travel agent to buy a ticket until he returns back home after visiting a place of his choice. Generally speaking, organized travel by a travel agency can be of two types: 1. single client; 2. group client.

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第1题

E-mail or electronic mail, is considered as the mo...

E-mail or electronic mail, is considered as the modem communication in the new age. It iscarried out in computers all over the world by millions of users. In this invisible world as many people call it,the users can send and receive letters to and from every comer of the earth. They share thoughts with pen pals (笔友)in New Zealand，ask strangers in Bombay (孟买)questions，debate with businessman in Manhattan. All of these are just happening in computers as fast as the travelling of the light,no writing and speaking,no paper and stamps are necessary.

E-mail is a pipeline to thousands of experts on everything;it is a means of meeting people with similar interests or problems. But it is not a live talk—a real conversation like those in telephones.E-mailers compose letters at leisure on their computers, then send them by phone line to an on-line service,and then they go forward to the right place. A response can be back within hours,depending on how often the recipient(接受者)checks in.

A vast global networks of on-line services for E-mail has been built. A lot of people are regularly using this service in the USA. People believe that E-mail, the computerized exchange, would create friendship and business developments, and would change people’ s life in the world. Which of the following expression is not for E-mail？

A.Communication in new ag

B.Invisible world

C.A live talk

D.Computerized exchange

Which of the following does the writer think is a shortcoming of E-mail？A.Happening as fast as the travelling of light.

B.No writing and speaking

C.No paper and stamps.

D.Response depending on the recipient.

Which of the following is NOT true？A.E-mail is carried out in computers.

B.A response of an E-mail depends on how often the recipient checks in.

C.People don, t believe that E-mail will create friendship.

D.E-mail is not a real conversation.

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第2题

For years, decades in fact, I've puzzled over the response most people have when I

tell them I mostly travel alone.

"You're so brave!"

Why is it that a woman travelling alone, as I have often done for months at a time, is perceived to be "brave", whereas men who travel alone are entirely unremarkable？

You are only brave when you are afraid of something but still do it anyway.I have never been afraid of travelling alone.

The first time I travelled alone was when I was19.I was due to travel in Europe with a friend at the end of the summer.She announced by letter two days before our departure that she would be leaving me halfway at Vienna.It was too late by then to rope in another friend, so it was either to go home after Vienna, or keep going by myself.I kept going.I got on trains by myself, checked into hostels by myself and found my way around by myself.It was weird at first, but later I stopped worrying about it.

When I got back to Ireland after that trip, I felt proud of myself.I had done something I had assumed would be hard, and it had turned out to be not hard at all.

That was three decades ago, and since then I have travelled all over the world, usually on my own.I still do what I did then, which is to keep a diary.The greatest gift of solo travel has been those I've met along the way.I may have set off alone each time but I've encountered many people who became important to me.I met my husband in Kathmandu, Nepal.I met lifelong friends in Australia, Poland, Hungary, Turkey, India, Indonesia and many other places.

(1)What makes the author puzzled when she tells people of her experience？()

APeople's disbelief.

B.People's response.

C.People's approval.

D.People's criticism.

(2)What does the author say about her first time to travel alone？()

A.It was a trip by design.

B.She had to choose to go by herself.

C.It was harder than expected.

D.She set off all alone.

(3)What do the underlined words "solo travel" in the last paragraph mean？()

A.Group Travel.

B.Travelling with friends.

C.Travelling alone.

D.Travelling with music.

(4)How has the author benefited from her travel？()

A.She has overcome her fear of travelling alone.

B.She has written a couple of books.

C.She has received a great many gifts.

D.She has met many people all the way.

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第3题

(阅读理解题)How often do you talk with people and notice that their words say one th

（阅读理解题)How often do you talk with people and notice that their words say one th

ing while

their action says another？ A facial expression, crossed arms or the way they behave can show what

is really in their mind. This is body language, and we must teach our children to understand and

use it.

We often teach children to be thoughtful when they speak and write, and we also need to teach

them to be thoughtful in their body language. Giving examples is one of the ways to do that. Help

children understand that people use body language most of the time in their life. Where they're

looking when they speak, how they turn their bodies, how they place their arms and so on can give

others important information.

There will be times that people want and need to use their body language. In school or job

situations, understanding body language can make a difference. And using body language in other

situations is also helpful to personal safety and sometimes stops misunderstandings(误会).

(1). (单选题) The first paragraph tells us that ________.

A、it's important to teach children body language

B、children often use body language

C、a facial expression is good for children

D、 crossed arms are not good for children

(2). (单选题) What does the underlined word "thoughtful" mean？ ()

A、Talking quietly.

B、 Looking directly.

C、Speaking loudly.

D、 Thinking deeply.

(3). (单选题) Which of the following is NOT the advantage (好处) of using body language？ ()

A、Making a difference in school.

B、Being helpful to personal safety.

C、Getting something you want.

D、 Stopping misunderstandings.

(4). (单选题) Which of the following is NOT true？()

A、Both a facial expression and crossed arms are body language.

B、Giving examples is the only way to teach children body language.

C、Body language can give people important information.

D、People sometimes want to use their body language.

(5).(单选题) Where can we read the passage？ ()

A、In a cartoon.

B、In a magazine.

C、In a travel book.

D、 In a storybook.

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第4题

听力原文：The private motor vehicle has given us a freedom our ancestors could not dream ab

听力原文： The private motor vehicle has given us a freedom our ancestors could not dream about. We can travel swiftly, and usually safely, over the roads which have been built to accommodate our cars. People can display their wealth by driving a car which may cost as much as another person's home.

(29) Sadly the car has become a disadvantage as well as a boon. The car pollutes the atmosphere, may be involved in serious accidents, and by its very numbers blocks roads. (29) How can we reduce its use？ The car is only desirable if we can use it easily, so we might begin by reducing access to parking spaces in the cities and simultaneously increasing the quality and availability of public transport. Cars could be banned from certain parts of the city, thus forcing people to walk or to use public transport. The expense of buying and running a car can be raised. (30) If the motorist is faced with a high purchase price, high road tax, high insurance premiums and substantial fines he or she may reconsider the purchase. A corresponding reduction in the price of public transport would help this financial argument against car ownership.

Neither of these arguments will sway the super rich who can afford the status cars, but it would perhaps encourage them to look at other ways of demon-strafing their wealth. (31) However we do it, reducing the number of cars on the road will reduce the problems of pollution and the congestion which can bring cities to a standstill.

29. What does the speaker focus on？

30.What factor might hinder most people's consideration of purchasing private cars？

31.What would be the result if the number of private cars is reduced？

(4)

A．The sadness of being involved in accidents.

B．Ways to limit the use of private cars.

C．The serious pollution on motor roads.

D．Freedom to travel quickly and safely.

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第5题

The Holiday Company （HC) currently offers travel agency services by giving travel advice a

The Holiday Company (HC) currently offers travel agency services by giving travel advice and making travel bookings for customers who physically visit the offices located in most major towns in the country. However, it is progressively reducing this part of the business while simultaneously trying to achieve a greater proportion of its revenue online.

To help meet this objective, HC is in the process of forming a new business unit to market and sell luxury holidays. The holiday product range marketed by this new business unit will be named Inspirations. It is intended that Inspirations will provide a high quality, bespoke holiday service for discerning clients. HC has decided that this new business unit will have its own mission statement of ‘delivering a high quality service for discerning travellers’. The new managing director of Inspirations has stated that it has an objective of achieving annual revenue of $100m by 2018. This would be approximately 25% of the total forecast revenue for HC that year, but it is expected to represent only about 5% of the total number of holidays sold by HC. The type of holidays offered by Inspirations is already provided by some of HC’s competitors.

Dilip Kharel, the new director of marketing of Inspirations, has stated that the internet should be increasingly used as the main source of marketing and selling the holidays, as ‘the days are almost gone when families visit a ‘high street’ travel agency to plan their holiday; it’s all done now from the comfort of the home’. He believes that potential customers of Inspirations will not want to visit high street travel agencies.

HC currently makes extensive use of traditional marketing techniques, sending out travel brochures containing all of its holidays to potential customers. However, as Dilip has recognised, ‘the problem is that we don’t even know if our customers bother opening these, or if they put them directly into the dustbin.’ These brochures are often produced months in advance, and may advertise holidays which are no longer available. Customers will not discover this until they visit one of the travel agents. The company currently does make some use of targeted emails, but it has been accused of sending spam mail in the past and mass mailing a weekly email of all current holiday offers to everyone registered on its database.

Dilip is keen to embrace the opportunities offered by electronic marketing and believes that Inspirations can benefit greatly by exploiting the principles of intelligence, individualisation, interactivity, integration and independence of location which are central to electronic marketing.

Inspirations will offer holidays in a wide variety of locations, including the Caribbean, Africa and Asia, and plan to offer ‘themed’ trips, such as gourmet food holidays and heritage trips. Different countries may have different requirements for visiting tourists, such as visa regulations. Inspirations does not own hotels or aircraft and therefore the majority of holidays offered will be provided by third-party suppliers, such as hotel and airline companies. This means that Inspirations can lack control over some elements such as passenger taxes. Inspirations will have representatives on site in all resorts to meet guests at airports and to address any issues they have with the holiday. However, the hotels and excursions will not be solely or exclusively offered to Inspirations guests. For example, there will be other guests at a hotel who have not booked through Inspirations.

Dilip is concerned about this. He feels that the company needs to be able to differentiate itself, either in the overall holiday experience itself or in the marketing of it, so that customers are more likely to book such holidays through Inspirations, rather than through a competitor, or indeed through booking with the hotel directly. He also recognises the importance of adopting an appropriate pricing strategy which meets the needs of the organisation (HC and Inspirations) and customers alike.

Required:

(a) Evaluate how the principles of intelligence, individualisation, interactivity, integration and independence of location could be exploited when marketing the new range of holidays to be offered by Inspirations. (15 marks)

Dilip Kharel recognises the importance of a pricing strategy which supports the overall corporate and business strategies of the organisation.

Required:

(b) Describe a strategic approach to establishing prices in the context of Inspirations. You should recognise both economic and non-economic factors in your approach. (10 marks)

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第6题

Researchers in the field of psychology have found that one of the best ways to make an imp

ortant decision, such as choosing a university to attend or a business to invest in, involves the utilization of a decision worksheet. Psychologists who study optimization compare the actual decisions made by people to theoretical ideal decisions to see how similar they are. Proponents of the worksheet procedure believe that it will yield optimal, that is, the best decisions. Although there are several variations on the exact format that worksheets can take, they are all similar in their essential aspects. Worksheets require defining the problem in a clear and concise way and then listing all possible solutions to the problem. Next, the pertinent considerations that will be affected by each decision are listed, and the relative importance of each consideration or consequence is determined. Each consideration is assigned a numerical value to reflect its relative importance. A decision is mathematically calculated by adding these values together. The alternative with the highest number of points emerges as the best decision.

Since most important problems are multifaceted, there are several alternatives to choose from, each with unique advantages and disadvantages. One of the benefits of a pencil and paper decision-making procedure is that it permits people to deal with more variables than their minds can generally comprehend and remember. On the average, people can keep about seven ideas in their minds at once. A worksheet can be especially useful when the decision involves a large number of variables with complex relationships. A realistic example for many college students is the question "What sill I do after graduation？" A graduate might seek a position that offers specialized training, pursue an advanced degree, or travel abroad for a year.

A decision-making worksheet begins with a succinct statement of the problem that will also help to narrow it. It is important to be clear about the distinction between long range and immediate goals because long-range goals often involve a different decision than short range ones. Focusing on long-range goals, a graduating student might revise the question above to "What will I do after graduation that will lead to successful career？"

What does the passage mainly discuss？

A．A method to assist in making complex decisions.

B．A comparison of actual decisions and ideal decisions.

C．Research on how people make decisions.

D．Differences between long-range and short-range decision making.

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第7题

这节课要上多久（）

A.How long does the class last

B.How soon does the class last

C.How far does the class last

D.How often does the class last