There are some visitors() to our marketing department next week.
A、coming
B、to coming
C、come
A、coming
B、to coming
C、come
—()
A.I highly recommend the Bird's Nest.
B.Yes ,it is.
C.No,I couldn't.
The policeman was there ______.
A.to look for Mr. Hill's uncle
B.to see Mr. Hill about some trouble at the hand
C.to visit Mr. Hill, his uncle
D.to meet his mother
Man:It sounds like you need to get out of the house.
Question:What does the man advise the woman to do?
A. To get a job.
B. To move to another place.
C. To visit some friends.
D. To do some outdoor exercises.
It can be inferred that "screening software" in Paragraph 3 is used to______.
A.draw more job seekers to the websites
B.get rid of some unrelated resumes
C.serve as a bridge between the job seekers and the employers
D.provide the job seekers with more chances to visit the employers in person
–– Sophia: Hey,—————?
–– Teresa: I wish I could. But I really have to stay in and finish my paper tonight.
–– Sophia: Oh, maybe some other time, then.
A: can I come to visit you tonight
B: shall we have a barbecue some day this week
C: Lisa will leave Chicago tonight. Shall we go to see him off
D: would you like to go to cinema with me tonight
Samuel: Hey, ______?
Diana: I wish I could. But I really have to stay in and finish my paper tonight.
Samuel: Oh, maybe some other time, then.
A.can I come to visit you tonight
B.shall we have a barbecue some day this week
C.would you like to go to cinema with me tonight
D.John will leave Chicago tonight. Shall we go to see him off
1.The size of most American families is() that of other countries.
A、larger than
B、smaller than
C、as big as
D、as small as
2.When children grow up, they leave their parents’ home to()
A、get married
B、be free
C、find good jobs
D、study
3.They visit their parents()
A、on weekdays
B、on weekends
C、at any time
D、on holiday
4.Which of the following statements is WRONG()
A、Children have the freedom to choose their own job
B、Parents don't ask their children to do the housework.
C、Parents think it important for children to make their own decision.
D、When children grow up, they usually live far away from their home.
5.Some parents pay their children for doing housework because ()
A、children can learn how to make money for themselves
B、their children required them to do so
C、they are rich
D、it is required by law
Most people ______.
A.are left-handed
B.are right-handed
C.can use both hands equally well
D.never use left hands
A group of alumni(男毕业生), highly __31__ in their careers, got together to visit their old university professor. Conversation soon turned into __32__ about stress in work and life.
__33__ his guests coffee, the professor went to the kitchen and __34__ with a large pot of coffee and an assortment of cups - porcelain, plastic, glass, crystal, some
__35__ looking,some expensive, some exquisite - __36__ them to help themselves to the coffee.
When all the students had a cup of coffee in hand, the professor said: 'If you noticed, all the nice looking expensive cups were __37__, leaving behind the plain and cheap ones. __38__ it is normal for you to want only the best for yourselves, that is the __39__ of your problems and stress. Be assured that the cup itself __40__ no quality to the coffee. In most cases it is just more expensive and in some cases even __41__ what we drink.What all of you really wanted was coffee, not the cup, but you __42__ went for the best cups... And then you began __43__ each other's cups. Now __44__ this: Life is the coffee; the jobs, money and __45__ in society are the cups. They are just __46__ to hold and __47__ life, and the type of cup we have does not __48__, nor change the quality of Life we live. Sometimes, by concentrating only on the cup, we __49__ to enjoy the coffee God has provided us.' God brews the coffee, not the cups...
Enjoy your coffee! 'The happiest people don't have the best of everything. They just make the best of everything.'Live simply. Love generously.Care deeply.Speak kindly.Leave the __50__ to God.
A.established
B.prepared
C.devoted
D.defeated
The Holiday Company (HC) currently offers travel agency services by giving travel advice and making travel bookings for customers who physically visit the offices located in most major towns in the country. However, it is progressively reducing this part of the business while simultaneously trying to achieve a greater proportion of its revenue online.
To help meet this objective, HC is in the process of forming a new business unit to market and sell luxury holidays. The holiday product range marketed by this new business unit will be named Inspirations. It is intended that Inspirations will provide a high quality, bespoke holiday service for discerning clients. HC has decided that this new business unit will have its own mission statement of ‘delivering a high quality service for discerning travellers’. The new managing director of Inspirations has stated that it has an objective of achieving annual revenue of $100m by 2018. This would be approximately 25% of the total forecast revenue for HC that year, but it is expected to represent only about 5% of the total number of holidays sold by HC. The type of holidays offered by Inspirations is already provided by some of HC’s competitors.
Dilip Kharel, the new director of marketing of Inspirations, has stated that the internet should be increasingly used as the main source of marketing and selling the holidays, as ‘the days are almost gone when families visit a ‘high street’ travel agency to plan their holiday; it’s all done now from the comfort of the home’. He believes that potential customers of Inspirations will not want to visit high street travel agencies.
HC currently makes extensive use of traditional marketing techniques, sending out travel brochures containing all of its holidays to potential customers. However, as Dilip has recognised, ‘the problem is that we don’t even know if our customers bother opening these, or if they put them directly into the dustbin.’ These brochures are often produced months in advance, and may advertise holidays which are no longer available. Customers will not discover this until they visit one of the travel agents. The company currently does make some use of targeted emails, but it has been accused of sending spam mail in the past and mass mailing a weekly email of all current holiday offers to everyone registered on its database.
Dilip is keen to embrace the opportunities offered by electronic marketing and believes that Inspirations can benefit greatly by exploiting the principles of intelligence, individualisation, interactivity, integration and independence of location which are central to electronic marketing.
Inspirations will offer holidays in a wide variety of locations, including the Caribbean, Africa and Asia, and plan to offer ‘themed’ trips, such as gourmet food holidays and heritage trips. Different countries may have different requirements for visiting tourists, such as visa regulations. Inspirations does not own hotels or aircraft and therefore the majority of holidays offered will be provided by third-party suppliers, such as hotel and airline companies. This means that Inspirations can lack control over some elements such as passenger taxes. Inspirations will have representatives on site in all resorts to meet guests at airports and to address any issues they have with the holiday. However, the hotels and excursions will not be solely or exclusively offered to Inspirations guests. For example, there will be other guests at a hotel who have not booked through Inspirations.
Dilip is concerned about this. He feels that the company needs to be able to differentiate itself, either in the overall holiday experience itself or in the marketing of it, so that customers are more likely to book such holidays through Inspirations, rather than through a competitor, or indeed through booking with the hotel directly. He also recognises the importance of adopting an appropriate pricing strategy which meets the needs of the organisation (HC and Inspirations) and customers alike.
Required:
(a) Evaluate how the principles of intelligence, individualisation, interactivity, integration and independence of location could be exploited when marketing the new range of holidays to be offered by Inspirations. (15 marks)
Dilip Kharel recognises the importance of a pricing strategy which supports the overall corporate and business strategies of the organisation.
Required:
(b) Describe a strategic approach to establishing prices in the context of Inspirations. You should recognise both economic and non-economic factors in your approach. (10 marks)