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[主观题]
Both ads offer clear information about the following except ______.A.education requirement
B.location of the jobC.salaryD.description of the job
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更多“Both ads offer clear informati…”相关的问题
A. ease competition among themselves
B. lower their operational costs
C. avoid complaints from consumers
D. provide better online services
W: Well, can we summarize the problem from our point of view？ First of all, the campaign was late. It missed two important trade fairs. The ads also did not appear into key magazines. As a result, the campaign failed. Do you accept that summary of what happened？
M: Well, the delay wasn't entirely our fault. You did in fact make late changes to the specifications of the advertisements.
W: Hmm, actually, you were late with the initial proposals, so you had very little time. And in fact, we only asked for small changes.
M: Well, whatever. Can we repeat our offer to run the campaign for four extra weeks？
W: That's not really the point. The campaign missed two key trade fairs. Because of this, we're asking you either to repeat the campaign next year for free, or we only pay 50% of the fee for this year.
M; Could we suggest a 20% reduction to the fee together with the four-week sustention to the campaign？
W: We are not happy. We lost business.
M: I think we both made mistakes. The responsibility is on both sides.
W: Ok, let's suggest a new solution. How about a 40% cut in fee, or a free repeat campaign？
M: Well, let's take a break. We're not getting very far. Perhaps we should think about this.
Questions 22 to 25 are based on the conversation you have just heard.
22. What do we learn about the man's company？
23. Why was the campaign delayed according to the man？
24. What did the woman propose as a solution to the problem？
25. What does the man suggest they do at the end of the conversation？
(25)
A．It publishes magazines.
B．It is engaged in product design.
C．It sponsors trade fairs.
D．It runs sales promotion campaigns.
A.one hand
B.both hands
C.two fingers
D.four fingers
(10)
A．Banks may guarantee the buyer or the seller in documentary collection.
B．Banks act as agents without responsibility of guarantee on either side.
C．Banks offer bank guarantee to both the buyer and the seller in documentary collection.
D．Banks are only responsible for the buyer in documentary collection.
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his orca situation. Are the benefits of the product important enough to justify buying it？ Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
A．stressing their high quality
B．convincing him of their low price
C．maintaining a balance between quality and price
D．appealing to his buying motives
