题目内容
（请给出正确答案）
All advertising is intended to ______ people to do some special things.
A．make
B．stimulate
C．cause
D．have
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更多“All advertising is intended to…”相关的问题
Gordon: Hi, Liu Hui.().
Liu Hui: Do I need to pay for a TV license if I only watch TV online in the UK？
Gordon: Yes, indeed.You need to be covered by a TV license if you watch or record programs as they're being shown on TV or live on an online TV service.
Liu Hui: Including watching TV on computers and mobile phones？
Gordon:().It is the law.
Liu Hui: I see.How much is the license fee？
Gordon: It costs £145.50 for a color TV license and £49.00 for a black and white TV license.
Liu Hui: That's a lot of money for a year.()？
Gordon: It costs the same for all applicants under 75.When you reach the age of 75, you may apply for a free Over 75 TV License.
Liu Hui: I see.
Gordon: Do you need such a license in China？
Liu Hui:().
Gordon: Oh, it sounds similar.But for BBC, the license fee is the main source of income.There is no advertising on the BBC channels.
Liu Hui: By the way, where should I go to pay for my license？
Gordon:().
Liu Hui: Well, sure! Thank you!
A.Does it cost the same for every household？
B.You can pay right here, on the Internet!
C.Just go ahead.
D.We do for the live Cable TV programs.
E.Exactly, even digital boxes.
The ad has great appeal. It pictures a handsome man sitting at a piano in front of smiling guests. It tells the story of Jack, who has secretly learned to play the piano through a mail-order course. His friends at a party all scoff when he sits at the keyboard. But as he plays the first notes of Beethoven's "Moonlight Sonata, " they all amazed. When he finishes his flawless performance, the listeners shower him with applause and praise.
Jack tells his friends that he learned to play through the V. S. School of Music. He explains that he was taught through a new method, using no laborious scales and no tiresome practicing. He didn't even have a special talent for music! In the ad, others, too, could increase their popularity and gain happiness.
The writer of this ad, John Gaples, called this style. the "Walter Mitty approach." Walter Mitty is a character in a short story by James Thurber, who daydreams of taking part in great adventures. Although this ad seems old-fashioned now, many people still dream of such easy social success.
The opening sentence catches your attention by______.
A．surprising you
B．describing a humorous situation
C．ridiculing someone
D．appealing to people's dreams of personal success
"How did you write your advertisement？" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
What is an advertisement？
A．A news item.
B．A public announcement in the press, on TV, etc.
C．One way to voice one's view.
D．Public opinions.
根据以下内容回答题：
One of the most authoritative voices speaking to us today is，of course，the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers，waves to us from eVery page of the newspaper，signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night． Advertising has been among England’s biggest growth industries since the war．PerhaDs the reason is that advertising saves the manufacturers from having to think about the customer．At the stage of designing and developing a product，there is quite enough to think about without worrying over whether anybody will want to buy it．The designer is busy enough without adding customer-appeal to all his other problems of man．hours and machine telerances and stress fac-tors．so they just go ahead and make the thing and leave it to the advertiser to find eleven wavs of making it appeal to purchasers after they have finished it，by pretending that it offers status，or attracts、love，or signifies manliness． Other manufacturers find advertising saves them from changing their prodUCt．And manu．facturers hate change．The ideal product is one which goes on unchanged for ever．If，therefore，for one reason or another，some alteration seems calied for—how much better to change the image，the packet or the pitch made by the product，rather than go to all the inconvenience of changing the product itself．
Which of the following can best describe the author‘s attitude toward modem advertising？
A.Interested．
B.Shocked．
C.Disapproving．
D.Approving.
A.I'd like to buy a pair of sports shoes.
B.I'm glad to introduce myself to you.
C.I need to inquire about your advertising rates.
Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums (other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.
By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.
When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation's grocery stores. A little less than one cent of this amount is accounted for by electronic advertising (mostly
television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.
Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.
Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products？ Has the nutritional content of U. S. food consumption been influenced by food advertising？ Has competition among manufacturers and retailers been enhanced or weakened by advertising？ These are important questions and warrant continued research.
The author's attitude towards advertising can be characterized as ______.
A．admiring
B．condemning
C．uncertain
D．inquisitive
A. published
B. advertising
C. advertised
D. publishing
a national supermarket chain of 23 stores, five of which are in the capital city, Urvina. All the stores are managed in
the same way with purchases being made through Volcan’s central buying department and product pricing, marketing,
advertising and human resources policies being decided centrally. The draft financial statements for the year ended
31 March 2005 show revenue of $303 million (2004 – $282 million), profit before taxation of $9·5 million (2004
– $7·3 million) and total assets of $178 million (2004 – $173 million).
The following issues arising during the final audit have been noted on a schedule of points for your attention:
(a) On 1 May 2005, Volcan announced its intention to downsize one of the stores in Urvina from a supermarket to
a ‘City Metro’ in response to a significant decline in the demand for supermarket-style. shopping in the capital.
The store will be closed throughout June, re-opening on 1 July 2005. Goodwill of $5·5 million was recognised
three years ago when this store, together with two others, was bought from a national competitor. It is Volcan’s
policy to write off goodwill over five years. (7 marks)
Required:
For each of the above issues:
(i) comment on the matters that you should consider; and
(ii) state the audit evidence that you should expect to find,
in undertaking your review of the audit working papers and financial statements of Volcan for the year ended
31 March 2005.
NOTE: The mark allocation is shown against each of the three issues.
In talking about advertising, one should not think only in terms of a commercial on television, or an advertisement in the newspapers or periodicals. In its widest sense, advertising includes a host of other activities such as packaging, shop displays and—in the sense of communication—even the spoken word of the salesman. After ail, the resources of advertising are to be found in the market place.
For many years it was considered that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the manufacture of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live, it is important that we go out and sell what we have, and advertising plays an important role in this aspect, whether selling at home or in export markets.
About two percent of the UK gross national product is relied on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Certainly, advertising does try to attract the interest of the potential consumer, but if the article when purchased dries not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.
According to the text advertising is important to ______.
A．every potential consumer in the world
B．large countries in the world
C．people with a high standard of living
D．a large number of people in the world
Strangely, the more we are exposed to advertising, the less we notice it. We get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But does that mean that we are no longer affected by them？
One advertising expert believes that the special power of advertising lies in the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses.
A market analyst says that all advertising, no matter how innocent, is misleading in some way.
When asked about the power of advertising in research surveys, most people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.
Ads exist to make people want______.
A．a new type of orange juice
B．X-brand jeans
C．to watch the latest film
D．what they advertise
